Wednesday, 10 December 2014

Making the Digipak

Me and Ned started to make the digipak. Before we chose the pictures to edit we looked at similar artists to ours...Ellie goulding was an obvious one as she is an established pop artist. Her pictures on the digipak looked like this: 

It became apparent that close ups of the artist was the most obvious. The pictures also were flawless- i encaputed this ideal beauty bu using a shallow depth of field camera with an 80mm lens, this smooths lines and imperfections and made maria look as young and beautiful as possible. Here is a picture of what Ned had previously drafted with Kim Kardashian. This initial idea was to do eyes to match the song 'i got my eye on you'; but this was an album not just a single, and it doesn't establish Maria, which is dangerous as she is a new pop artist and its important to start the branding so her first album should be all about image. 


Then we went on to picking the photo we wanted to use, me and neds photo shoot went so well that there was a lot to choose from, here's some pictures of how the process started:
FONT AND PHOTOSHOP




The font we used is one we bought online, its the iconic Maria logo and is useful for merchandise and branding as its her own individual font.

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