Target Audience Research

Phil came in early to plan this fab, fun lesson for our class as we love activities to engage us.

We were going to research the appeal of music videos to 17-19 year olds. So what we did was we all wrote down on a piece of paper our favorite music videos, then Phil wrote them all up on the wall but without our names next to them, so the game was to guess who had picked what, there was chocolate involved so it obviously got competitive! ( you can see my guesses in the top left hand corner) 

The point of this game though was to research into target audience. As the notes i made make it obvious that most girls will like people like beyonce and most boys like radiohead and age groups as a whole like a certain type of music like 14 year old will like bands such as One Direction who purely make feel good songs.