Our final campaign

THE WEBSITE

Evaluation task 2

Evaluation Task 1- Conventions

I had previously tried to present this on slide-share but unfortunately the way slide share placed the context wasn't satisfactory. So instead i have uploaded each slide as a jpeg:

Evaluation task 3: Prezi and Presenting

Me presenting:
Survey questions and answers:

What other artists do you think this act is similar to?

 nicki minaj

Jessie J Ariana Grande and Nicki Minaj in Bang Bang

take previous comment back - this girl is 100% the best looking

07713237372 - My number for you and the actresses

taylor swift candy (a stripper)

Ariana Grande, Katy Perry, Demi Lovato

Tori Black

nelly Fertado

not sure - I'm not the target audience maybe Nicky Minaj

Mia Pia Looks similar to M.I.A

Who do you think this act would appeal to?

Teenage boys

Teenage boys

late teenage to early adult men

ME!!!!

GUYS

boys

young girls and guys

Teenage males

ages 15+

teenagers

Teenage boys

Teenage Girls and Boys

What does this video tell you about this act?

male gaze

They are sold on sex appeal

sexy, attracting male audience

She'll top the charts instantly

attractive girls

very "free"

she is a pop singer

It doesnt tell me much about the band

She is very fun, and exciting! This video gives the impression that she would be great in concert or live as her song is upbeat, and fun!

quite provocative

Dance/pop orientated, aiming at a mainstream audience

That the artist is young and sold on their sex appeal

Do you think this is a single artist or a girl band?

singl artist

Single artist

single artist 

She may not be a single artist, but hopefully she's a single woman: From two lovely AVAILABLE lads: 07950551357 - I'm the challah challah boy x

single

single

single artist

Single artist as she was the only one singing

This is confusing, as I originally thought this was a solo artist as the majority of her website is dominated around her, however the first image on her website is of her and a group of girls. It is not clear whether it is a girl or boy.

I was confused by this as her digipack was just her yet the website has the 5 girls on it

solo

The digipak suggests that it is a single artist However the first page of the website and the video makes it seem that it could be a girl band


What do you like most about any of the products?

website

I like the choice of actors, and the photoshoots being well done and look really nice.

very appealing to a large target audience

Star image PERFECTION!!

website

the actress

the colour scheme and its very chic - the front of the home page needs to change the picture of the girls could be better

Dont know

I love the digi pack! The colour scheme, the font, the anamation of the eye which fits perfectly with the album title 'eye on you'. I like that she has made a limited edition in gold.

the digipack is very classy and current
Digipak is great, not sure about website as it appears to be a girl band but the digipak suggests otherwise.

The digipak looks very proffesional, and the video is good because of the fast paced editing

Evaluation task 4: technology

finishing and re- drafting the website

The website that we had made was really not up to scratch- because of this i took it upon myself to completely re-draft it. As you can see from the two pictures below the website wasn't useful or good to look at. Pop websites should be all about color and the artist themselves and this website wasn't doing it.

The images that be had Ned had previously taken on a stills camera where still useful in this new process, i had loads to choose from; i tried to pick the one i thought was most flattering for Maria. After i chose the photo i went into photo shopped and flipped the image, this was because i knew i wanted my navigation bar down the left side of Marias body. I then went on to use that Photoshop layers to experiment with colour. I obviously didn't want her to look like an alien but i wanted it to be pink because this will appeal to the target audience and it also relates to the visual style of the two other products with its bold colours. After starting with florescent pink i found dimming down the effect really worked, i also have the background a greyish tint that was really aesthetically pleasing to look at. After doing this and was happy, i made the final touches like focusing on her face and sharpening the picture; i added on to the background of the website. I then changed around the composition of the elements on the front page, such as the navigation bar (to make the bar stand out i manipulated it so that when the mouse hovers over it , it turns pink) and the video that would play on loop (this was so that the song would get stuck I'n the fans heads).  After happy with the front page i went on to the social page and decided to make Maria a twitter account. I used my own email and made a password, i made up some tweets and then put a twitter feed and follow button on to the website; next to this was an instagram page where we uploaded picture of Maria in her day to day life. I then put tour dates on to the events page. On some pages such as the picture and the video page, i didn't want the page to seem to crowded so for this instead of having the background picture of Maria i used colours such as blue and pink to go behind these elements.

finishing digipak

After finalizing our choice of pictures of what we would use for the digipak, we started thinking of the overall design we wanted.

We used Photoshop to edit and make our designs; we tried different layers and filters as a group so that we could all have a say. For the front of the digipak we used a close up of Maria; this is an established convention of pop as it establishes the artists brand as a single artist, pop is always about image; this is why we swayed away from using art work as the front cover which we were going to initially use: 

The picture of Maria that we used was a flattering shot that we took with a cannon camera. It was a shallow depth of field so that the skin looked flawless. We edited on coloured eye shadow and lipstick to match the colour of the font; these aspects created an aesthetically pleasing front cover. 
On the actual CD we used the first design we made (through scanning a girl called Heidi's eye which then ran through an app on an iPhone which turned it into this image). We knew we needed color to match the video so that all the products linked through visual style. 
    
Finalized Version:

Deluxe version: